With a natural brilliance, beautiful luster, unique density, superior malleability and resistance to tarnish, gold is the perfect material to be shaped into almost any design.
In 2021, 54% of the silver and gold in Pandora’s jewellery came from recycled sources. We have set a target that by 2025 all of these metals must come from recycled sources.
Gold is the only precious metal with its own unit of measurement - the karat. The highest possible karat level is 24, also known as pure gold (containing a minimum of 99% gold).
Karat must not be confused with carat, which is the weight measurement for gemstones.
Fineness refers to the parts of gold per thousand. 18k gold has a fineness of 750 – in other words containing 75% pure gold.
The earliest evidence of our fascination with gold are of pieces found in caves used by Palaeolithic man over 40,000 years ago!
In its pure form, gold is relatively soft and therefore prone to scratches. At Pandora, we use different alloys to give gold the strength it needs to be durable. Swipe left to learn about our yellow and rose gold alloys.
Yellow gold will appear in different tones according to the type and amount of metal alloys used. Yellow gold has a striking golden color closest to pure gold. 18k yellow gold has a rich and intense yellow tone, while 14k gold has a more subtle pale yellow tone.
Rose gold is made from an alloy of yellow gold, silver and copper. Increasing the ratio of copper to silver enhances the intensity of its color. The highest karat of rose gold is 22k. 14k rose gold consists of 58.5% pure gold and 41.5% copper and silver.
Early civilisations associated gold with Gods and rulers. Humans almost intuitively placed a high value on gold, equating it with power, beauty and the cultural elite. Today, gold has taken on a more romantic association, often given as a token of love.
Keep your Pandora collection as sparkly as you are! Discover how to clean your jewelry and give it the care it deserves.
